That's the refrain of the new TVC that has been airing on all channels starting today. "Hum mein hai heeroooh", composed by A R Rehmann (they have him in a few shots) spans 2:03 minutes. The first time I saw the video, I didn't quite get what the ad was for, even though it showed a few frames of a couple of bikes, and thought it was one of the Independence Day short-songs by the Government in honour of our army/air force/navy. Being a non-working day, the TV was working all day, and at the end of it, I can swear I would have switched channels forty of the fifty-odd times I heard hum-mein-hai-heeroooh, even though it is a brilliant ad pulling together a good story.
It is only at the end of two minutes of suspense that the message comes across: "Desh ki dhadkan" has a new name: Hero MotoCorp.
Earlier this month, Hero and Honda split ways after a partnership of 27 years. This expensive (2 minutes of airtime every half an hour on all major channels, plus the Academy Award winner A R Rehman's services don't come cheap) stunt looks like the first attempt by the restored Indian company to re-establish its image in the Indian market.
PS: I was not at all exaggerating when I said I saw the TVC 50 times over; I found it on the same channel twice during the time I was composing this post.
It is only at the end of two minutes of suspense that the message comes across: "Desh ki dhadkan" has a new name: Hero MotoCorp.
Earlier this month, Hero and Honda split ways after a partnership of 27 years. This expensive (2 minutes of airtime every half an hour on all major channels, plus the Academy Award winner A R Rehman's services don't come cheap) stunt looks like the first attempt by the restored Indian company to re-establish its image in the Indian market.
PS: I was not at all exaggerating when I said I saw the TVC 50 times over; I found it on the same channel twice during the time I was composing this post.
You should have followed twitter.com/ODMAG for Hero MotoCorp's Brand launch. The BM Munjal's speech was one of the finest any Industrialist has ever delivered. The new machines they have launched looks very promising for their future and competition.
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